Cases

What we've done for clients

Two projects where we built marketing from scratch: from playbooks and CRM to the brand, content and ads.

Case 1 · Pharmaceuticals

Oson

The task

Build the marketing function of a pharmacy chain: document the structure and processes, set up funnels and launch the brand, content and ads.

Structure and processes

  • —Structure, KPIs, roles, playbooks
  • —CRM concept and first funnels
  • —Hiring for two key positions
  • —Management rhythm

Brand and design

  • —Brand book and guidebook
  • —Design system and templates
  • —Mascot character
  • —App store listings

Content and production

  • —Content plan and scripts
  • —Shoot days
  • —Regular video production
  • —Design materials

Ads and analytics

  • —Launching ad campaigns
  • —Retargeting
  • —Telegram and email communications
  • —Reports and dashboard
Case 2 · Building materials

TwinStone

The task

Build the marketing of a manufacturer of paving stones, granite and landscaping materials: structure, CRM, website, content and ads.

Structure and CRM

  • —Organisational structure
  • —Bitrix24 implementation
  • —Finding a digital specialist

Website and product

  • —Website development
  • —Mobile app concept
  • —Brochure concept for gift sets

Content and production

  • —Monthly content plan
  • —Showroom shoot and photo session
  • —Scripted offer shoots

Advertising

  • —Performance marketing
  • —Ad campaigns
  • —Materials contractors

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