What usually goes wrong with marketing and sales
Six situations we run into most often. Each has a cause, and each can be fixed.
Leads come in, but no sales
Ads work, the phone rings, but deals don't close.
Why it happens
Managers have no scripts or objection handling, nobody watches the funnel, and leads go without a fast response.
What we do
Funnel and CRM audit, scripts, KPIs for the sales team, regular oversight.
Diagnostics and strategy →Everything rests on one person
If your best employee leaves, results drop immediately.
Why it happens
Processes live in people's heads. There are no documented roles, playbooks or onboarding for new people.
What we do
We shape the structure, roles and playbooks, train the team and hand the documents over to you.
Turnkey marketing department →The numbers are invisible
It's unclear where customers come from, what a lead costs and why sales are falling.
Why it happens
There's no end-to-end analytics: ads, CRM and sales are counted separately and don't add up.
What we do
We set up CRM funnels, integrations and reports that management actually reads.
Calculate your losses →Marketing is scattered across chats, folders and spreadsheets
Nobody remembers what was agreed or which version of a file is final.
Why it happens
Work is done in messengers. Tasks have no owner, and meetings don't turn into action items.
What we do
We run the project in one system: tasks, results, approvals and a cabinet for you.
How we work →No marketing department, and hiring is slow and expensive
It's unclear whom to hire first and how to check a person can handle the job.
Why it happens
There's no structure and no assessment criteria. A new hire is left without clear tasks or oversight.
What we do
We design the department structure, help find key people and guide them through their first months.
Recruitment →Content goes out, but doesn't bring sales
Social media is maintained and videos are shot, but there's no visible link to leads.
Why it happens
Content is made without a strategy and isn't tied to the funnel. Contractors aren't connected to each other.
What we do
We build the content plan from funnel goals, shoot and publish within one team, and measure the result.
Production and SMM →Recognised your situation?
Calculate how much you're losing, or tell us about your task right away.
